Love them Both: A message for every commnuity
You help bring Love Them Both messaging to communities all across Indiana.
We use digital
We work with experienced digital buyers to target Love Them Both messaging to specific audiences in specific areas. Whether it’s reaching young men and women in a college town like Bloomington or all mobile users within a one mile radius of downtown Indy, we can do that with ease. Our digital strategy includes delivery to mobile phones, social media, and more.
We use billboards
Our research shows billboards are highly effective in generating recall. We choose high traffic locations that really get attention. As an added bonus, billboards are always “on” 24/7 – you can’t help but see them! Our buying strategy uses digital outdoor as low as 4 cents per ad!
We keep it simple
We know what works. Our messaging stays simple and consistent, saving time and money. Our message is the same all across Indiana because research shows Love Them Both has universal appeal.
Our messaging is backed by over a half million dollars in research
We know what works and have already created graphics for digital and outdoor ads. This makes our Love Them Both messaging highly cost-efficient and enables us to purchase digital and outdoor space with minimal overhead. We keep it simple, because that’s what brilliant messaging campaigns do.
You help transform Indiana with the message proven most effective:
Love Them Both
Our exclusive Love Them Both campaign is an exciting outreach bringing the most effective pro-life message to communities just like yours.
Our Love Them Both messaging is customizable to any community and is backed by world class research. It truly works.
Plus, more of your funding goes directly into messaging instead of administrative costs. Since we’ve already developed the graphics and have done the research we can push “go” on campaigns with full confidence.
You help save lives.
Abortions in Indiana have dropped by over 98% since 2022.
In 2024, the first full year since Indiana’s new abortion law went into effect, reported abortions in our state have dropped by 98% – that’s over 7,500 fewer unborn children killed by “legal” abortions in Indiana each year. But even with Indiana abortion clinics closed, serious challenges remain.
Abortion drugs by mail are illegal in our state, but that’s not stopping the abortion industry from trafficking these drugs across state lines. Recent FDA approval of a generic abortion drug will add even more fuel to the fire.
Indiana is also surrounded by three states (llinois, Michigan, and Ohio) that still make abortions widely available. All of this reveals that our life-saving mission is far from over and why we need your continued generosity and prayers.
Indiana Right to Life
You help us creatively speak for life.
by Korynn Wible-Freeis
Children’s Book Series
Our groundbreaking children’s book series now features three titles, including Beautiful Baby You, So Many Special Families, and To You Who Carried Me. These exclusive works all offer a unique opportunity for parents to discuss life issues with very young children.
Cash, check or credit card
Please be sure to postmark any mailed gifts by December 31st! Online gifts can be made in minutes at irtl.org/give or using the button below.
Qualified Charitable Distribution from your IRA!
A Qualified Charitable Distribution (QCD), also known as a Charitable IRA Rollover, allows individuals ages 70.5 and older to make a sizeable gift from an IRA and gives a donor the potential of receiving significant tax benefits in return. A QCD may provide greater tax savings than cash donations alone. A QCD also allows IRA owners up to $108,000 in tax-free gifts to charity.
Monthly Giving
Monthly gifts are so important in helping us plan for expenses based on regular giving. Just select “monthly when making your gift. This is a powerful way to boost our mission.
A Message from our President
You can help make Indiana a model state for what it looks like to show compassion for pregnant mothers while protecting unborn children. Let’s do this!
Dear Friend,
I want to thank you from the bottom of my heart for the generous support you have provided for Indiana Right to Life. You are a major reason why Indiana is one of the leading states in the nation in protecting life. It’s that simple.
God has been gracious to us. When I consider we are now bordered by three states where abortion clinics still operate, I realize we are positioned to not only hold the line for life, but to be an example for other states to follow. But we are not without our own challenges. Our work is far from done, which underscores why we really need your continued support.
In the next few pages, you’ll find a very high-level overview of where we are in our mission to protect life and the programs you help make happen. Our theme for this year’s giving campaign is Gift of Life, because your support helps us save lives.
As you and I prepare for 2026, we know it will be another year of opportunities and serious challenges. Whatever the new year brings, we’ll be ready for it with your help. Thank you for giving, and may God bless you for your faithful generosity.
Mike Fichter
President and CEO
Latest News
Stay Updated with the Latest Pro-Life News
WASHINGTON – Today, U.S. Senator Todd Young (R-Ind.) led a [...]
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INDIANAPOLIS (Feb. 3, 2025) — A new analysis from The College [...]